Tuesday, January 18, 2022


Product managers use their persuasion skills to sell their vision to others and motivate them to fulfill the product manager’s dream. Persuading others does not just get them excited about your portfolio, it also helps to work towards a common goal.

Persuasion is a superhero skill. You can only persuade others when you are perceived as credible by your stakeholders, and also fully understand how to work towards an agreement. Persuasion is a soft power, it allows you to get things done, it helps to create commitment and avoids resistance.

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